Why it’s in our stack:
Clay is the brain of our entire Go-To-Market operation. Relying on a single data provider (like Apollo or ZoomInfo) limits your coverage and accuracy. With Clay, we build complex, automated "waterfalls" that cross-reference dozens of APIs at once. If Provider A doesn't have a verified email, Clay automatically checks Provider B, and then Provider C.
We also use Claygent (their native AI) to scrape company websites and qualify accounts based on highly specific, non-standard criteria before a campaign ever launches.