
Firecrawl
Firecrawl allows us to scrape deep company context and feed it directly into our AI models for hyper-personalized, account-based messaging.
Why it’s in our stack:
Standard scraping tools pull messy HTML that confuses AI models. Firecrawl is engineered specifically to crawl entire websites and return clean, structured markdown data.
We use this in our n8n workflows to "read" a prospect's website exactly like a human SDR would. It allows our AI to extract nuanced context—like a company's exact value proposition, recent case studies, or target audience—and use that data to write hyper-relevant connection messages.
